Tejesta is a design-centered eyewear brand based in Miami, FL inspired by a far-reaching set of influences and grounded by a vision for creating attainable, collectible goods - guided by an overarching aspiration to create wearable art at an affordable price. These are spectacles for the discerning, the venerable, and the distinguished, rugged like the American West and refined like Art Deco.
Our Story
FOUNDATIONS
We create an emotional experience between our products and customers.
Our Story
Tejesta is a design-centered eyewear brand based in Miami, FL inspired by a far-reaching set of influences and grounded by a vision for creating attainable, collectible goods - guided by an overarching aspiration to create wearable art at an affordable price. These are spectacles for the discerning, the venerable, and the distinguished, rugged like the American West and refined like Art Deco.
Romance
Tejesta is about an ephemeral experience, when a piece is sold out it will never return as it once was. Through visual narratives, innovative silhouettes, and nuanced perspectives, we transcribe transformative properties through our spectacles. We combine artisanal craftsmanship with advanced production methods, resulting in high-grade, small-batch collections that embody the icons of the past and embrace the aesthetic of the future. Every product is a romance that continues to reveal itself.
A Vision
With over a decade in the optical industry, Jonathan Oberti has meticulously mastered wholesale, retail, and design operations - exploring each end of the pipeline. He holds a harmonious heritage for eyewear as a man who has been in love with spectacles since his youth. While conceiving his own conventions, he attempts to make history through intricate production methods, enduring the elements of success and failure together. Driven by the pursuit to be in tangible touch with the works curated by his mind, he breeds a persistence that powers him to achieve exactly what is envisioned. Tejesta serves as the continuous culmination of the confines of Oberti’s consciousness and its manifestations.
Our Materials
Tejesta frames are created using custom made acetate, a renewable plant-based hypoallergenic plastic that originates from wood pulp and natural cotton fibers. All Tejesta acetate is made by Mazzucchelli, an Italian supplier that has been around for over a century.