This store is more than a new chapter—it’s the result of a promise made years ago between two people who believed in craftsmanship, creativity, and the power of doing things differently.
Back then, Christos Karabelas, founder of SOMA Optical, was managing a boutique where Tejesta’s founder, Jonathan Oberti, was selling other eyewear brands. Between shared ambitions and long conversations about design and purpose, they made a pact: One day, when each had built something of their own, they would create something together.
That day is now.
In the heart of Boston’s Newbury Street, Tejesta steps into its first brick-and-mortar home. A space that doesn’t just showcase eyewear—it tells a story. A story stitched from trust, built on history, and designed for discovery. The keys to the former SOMA Newbury Street storefront were passed from Christos to Jonathan, not as a transaction, but as a continuation of that long-held promise.