SWIM GOOD

First and foremost I’d like to shout out every single person who supported us at our first party, “TENNANTS ONLY” hosted at Baby Jane. WE LOVE YOU SO MUCH and can’t wait to host you at our next round up! We will always have something new for you but the tunes will remain, ALL THE HITS from the past and present from yours truly, Igor & Kev 😉
To keep #SwimWeek going we partnered with Jaleca & Krewe Du Q, two up-coming Miami brands, to host SWIM GOOD. Unfortunately, we weren’t able to DJ but Dave Grutman & Pharell sure know how to keep Bar Bevy rockin’ while we showcased a new style dropping VERY VERY soon, the J.P.G. A soft oval silhouette with INSANE detail. Pooch & I constructed a custom eye wire that is unique to the eyewear industry consisting of a 4MM to 2MM split in depth finished with Art-Deco linear filigree.
Everything goin’ on right now feels so synchronized and to our plan. It’s not something I can quite explain, but when we started Tejesta, the goal was not to create an eyewear brand from Miami. The goal was to produce pieces of art in limited quantities at an affordable price defining the a new meaning of luxury, Meta-Luxury. Meta-Luxury is the economic reflection of a culture of excellence. Meta-luxury brands embody the human quest for unique achievements that can stand the test of time, enduring and evolving from one generation to the next. These brands challenge the boundaries of knowledge, transform history into the future and sustain excellence into eternity. This is something I learned from my mentor and i'll never forget it. When you create an emotional experience between product and end consumer, it drives action and immediately connects the consumer & product creating a culture of excellence.
THIS IS TEJESTA.
Love always
J