As I was laying in the grass of a garden filled with an illogical amount of beauty & textures I soon came to realize that I was laying in a bed of beauty. As the wind would brush down my face so too did the airplanes in the sky flying at an uncanny level serving a constant reminder that in 3 hours, i’ll be on one of those to the farmland.

Im going to continue with this moment of myself laying in the garden as it was a moment that I’ll always remember, a moment so clear, a moment where I understood so much.

It was my first time in Amsterdam, a place that so clearly depicted the true essence of the real me, a Swedish Viking. How I connected with the city in such a deep level at that moment was so impactful, that it will remain with me forever and fuel the inspiration for future creations.

We can step outside that moment for now. Lol

If you’ve ever been to Amsterdam one can’t help but notice the royal and regal architecture down to the very last details expressing some sort of creativity. To study these walls, these clocks, these moldings and these doorways, was all I needed for it all to click. For it all to just make sense in a way that I’ve wanted it to ever since I started to design&create.

Every designer wants to find their own style that they can keep as their signature, something for the public to recognize and match it with a figure is truly powerful to me. As most who personally know me, Native Americans & The Wild Wild West is what I’m all about. Miami Art Deco is where I was born and what was missing was this Scandinavian side to me that is all of me. I was missing that Scandinavian touch within my work. For 18 years I spent 3 months every summer in the farmlands of Lidkopping, Sweden packing our bags and food to jump on our row boat that sometimes broke down so we had to row like the old times to our house on an island about 150 nice strong rows away from the dock. Of course it was an inspiring place but the decor was not fitting for me, the scenery was what got me.
Amsterdam somehow showed me that light, as much as it is part of Holland, it has a BIG Scandinavian feel. A HUGE SWEDISH feel. Made me feel like I was there, at my summer house.

Ive always remember this feeling that I always try to replicate and that is the feeling I had at my summer house, at my farm house. I got that feeling recently in the country side of Great Britain and I get that feeling every time I’m somewhere remote.

As much as I am a believer in getting society back into the forest and back into the wilderness, I have not yet been successful at managing and dedicating time personally to being remote every year. A consistent period of 30 or 60 days. Also, how can we continue to do the same things we do in the office but replicate that in the forest? Sounds crazy but when picturing this I picture Jay and Ye in Paris, N***** In Paris. Why can’t we be

In the forest instead of Paris?

Love
J